The Meri Maati Mera Desh campaign
The Meri Maati Mera Desh campaign is a nation-wide campaign launched by the Government of India on August 9, 2023 to commemorate the 75th anniversary of India’s independence. The campaign aims to promote national unity and integrity, and to raise awareness about the importance of environmental protection.
The campaign is centered around the theme of “Mitti ko Naman, Viron ka Vandan” (Salute to the soil, bow to the environment). The campaign logo features a map of India with the words “Meri Maati Mera Desh” written on it.
The campaign is being conducted at the village, panchayat, block, urban local body, state, and national levels. Various events and activities are being organized as part of the campaign, including:
- Collection of soil from different parts of the country: Soil from different parts of the country is being collected and sent to the National War Memorial in New Delhi. This soil will be used to create an “Amrit Vatika” (Amrit Garden) at the memorial.
- Plantation of trees: Trees are being planted in different parts of the country as part of the campaign. The goal is to plant 75 crore trees across the country.
- Swachh Bharat Abhiyan: The Swachh Bharat Abhiyan (Clean India Mission) is being promoted as part of the campaign. The goal is to create a clean and healthy environment for all Indians.
The Meri Maati Mera Desh campaign is a significant initiative by the Government of India to promote national unity and integrity, and to raise awareness about the importance of environmental protection. The campaign is expected to have a positive impact on the lives of millions of Indians.
Meri Maati Mera Desh campaign:
- To promote national unity and integrity by celebrating the diversity of India and by highlighting the sacrifices made by the freedom fighters to unite the country.
- To raise awareness about the importance of environmental protection by promoting tree plantation, cleanliness, and other sustainable practices.
- To involve the youth and other stakeholders in the campaign to make it a success.
The Meri Maati Mera Desh campaign is a timely and important initiative that is likely to have a positive impact on the lives of millions of Indians. The campaign is expected to help to create a more united, clean, and sustainable India.